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5 Customer Turn-offs You Must Avoid In Printing Catalogs
By: Kate Manheaven
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People get turned off by catalog printing in many ways. However, there are distinct bad ways of catalog printing and design that really makes the whole color catalog ineffective. These bad ways can really “turn off” your customers, leading to them usually ignoring your color catalog printing. In this small reference guide for you, I will list down for you the five major customer turn-offs that you most avoid in catalog printing.
1. Large price displays (especially the expensive ones) – In most cases of course, it is wise to print the prices of your products in your print catalog. However, you must be careful in printing them in large font sizes, especially when it is expensive. Expensive prices in large font sizes is a big “No No” in catalog design. Once people look at those big numbers, most of them cringe and never really pay enough attention to the product. So don’t impress them with the expense of your products in your design. Impress them instead through the merits and specifications of the product. This makes the price more justified as they see it in smaller less conspicuous letters at the bottom of the page.
2. Black and white catalog images – A catalog is a presentation of the best side of your products. In this light, it is a big mistake to print black and white catalog images of your products. Not only is this a big turn off for customers, but black and white images also do not do your products justice. That is why if you are serious about your catalog printing, you should always invest in full color images for the best and most impressive effect for your catalogs.
3. Low quality product images – Besides black and white images, another big turn-off for most customers are low quality product images. These are the images that are fuzzy, oddly colored or just plain bad in terms of composition. It is a must to always display the good side of products, so you should always insert the highest resolution images in your catalog design. These must provide the clearest quality image with no pixelation or discoloration. Moreover, you should try hiring a professional photographer for your product images so that every product is displayed in its best angle.
4. Incomplete information – Another big mistake that you must avoid in catalog printing is to provide incomplete information. If your product details and specifications section basically display vague information about your product the whole catalog is bound to be ignored. Moreover, if you just add colourful adjectives for content padding, the whole color catalog might even get thrown away. Avoid this at all cost and always display the full product details and specifications in your catalog printing. Leave no detail unprinted. This should at least give the customer the complete idea about your products and hopefully they can decide if they really want to buy your products.
5. Unclear ordering process – Finally and perhaps most importantly, the biggest turn off in catalogs is an unclear ordering process. If people find it hard to determine how to order your products, or they think the whole process is basically hard, then your color catalog printing is bound to failure. Prevent this from happening by having dedicated order pages and other elements that explain every single step on how to order. By doing this, people will find the catalog a little bit more useful and they won’t be turned off into buying your products.
So those are the big catalog printing turn-offs that you must avoid. Do your catalog printing well and no one should be turned off by your catalog printing. Good Luck!
Visit this site to know more about catalog printing and print catalogs: http://www.printplace.com/printing/catalog-printing.aspx
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