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Article Directory » Search Engine Optimization >> View Article
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Comparison of inorganic traffic via Google Adwords and organic traffic via SEO
By: RahulSharma
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So is Search Engine Optimization a myth or does it really help in improving the rankings and hence result in more traffic, leads and revenue? How is it different from paid advertising via Google Adwords?
Well you can buy traffic via Google Adwords or other PPC ads of other search engines like Yahoo Search Marketing. However, if you can truly earn traffic by investing in a good website, quality content and do http://www.bvminternetmarketing/digitalblog”;>search engine optimization, you will be a winner in the long run.
One should not try and do optimization for too many high traffic keywords but research the right keywords relevant to the business so that only well targeted and focused traffic is achieved and conversions are high.
With PPC advertising via Adwords one can burn lot of cash very quickly and it will probably work only for high ticket items. However, if the product or service price and profit margin is not very high one has to play the SEO cat and mouse game with the search engines. With SEO there is an initial spike in marketing spend but once the ranks have been achieved for the right keywords, one can drastically cut down the http://www.bvminternetmarketing/digitalblog”;>online marketing budget and spend a small amount each month or quarter to sustain the ranks else the competition will takeover.
To Read more visit http://www.bvminternetmarketing/digitalblog”;>http://www. bvminternetmarketing/digitalblog
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