Microsoft is taking off the beta stage on its MSN adCenter, and ramping up its ad efforts and challenging Google and its AdSense program.

Steve Balmer announced that the beta name will be taken off, and he is challenging Google because Microsoft can supposedly target its audience so specifically by tapping into its huge information portals, and statistics it has gathered on users for so many years.

The new MSN adCenter works similarly to Google's Adsense as users would choose to bid on keywords relating to their businesses, and using Microsoft's exclusive targeting feature to allow registered users selection of what time of day, who, and what geographic locations they wish their ads to be shown in.

This move by Microsoft puts a slight threat on Google's AdSense operation, as this is a direct threat at Google's main money making program. Knowing Google however, things are always cooking at the Googleplex, they will bite back hard with something that is sure to blow the online ad industry away.

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